New 'Go to Payments' checkout footer
21st April 2008
Published in: Development
Moobiz E-commerce Shop works with a number of payment gateways, several of which take your customer off your site and to the gateway branded pages for entering card details.
This works well and we think most internet shoppers won't be surprised to pop over to PayPal, WorldPay etc. to make their payment and may even find it a re-assurance providing their details to a trusted brand.
However, if you don't let the customer know they're about to head over to PayPal for example, it could look suspicious and lead to an abandoned sale :-(
Therefore, Moobiz now has a smart new 'Go to Payments' panel in the footer of the checkout confirmation page featuring the gateway logo, message explaining your site takes secure card payments and a clear button to press next.
It's a small change but we think it could make a big difference - we'll be keeping an eye on conversion rates over the coming months.
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Matt Fenn
23/04/2008 at 1:06 PM
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