Simplified eCommerce registration process

by Wes Hooper

2nd April 2008

Published in: eCommerce

Moobiz lets your Contacts manage an address book once they're logged into your site. This helps when ordering online as billing and delivery addresses can be picked from their address book rather than typed in again.

To simplify the registration process, we can now remove the address details from the registration form. Customers are then prompted to enter their address later on in the checkout process. By making each step quick and asking for less information in one go, we hope this will increase the conversion rate for sites using the new registration forms.