Broadcast simplified

by Jamie York

6th June 2008

Published in: Web Marketing

We've just put live a streamlined version of our Moobiz Broadcast system! Based on niggles we've noticed ourselves and from your feedback, the new version includes the following improvements:

Automatic Tracking - rather than a (confusing) page getting in the way and asking you which links you want to be tracked, they're now simply all tracked automatically.

Pricing - before we would try and guess at the Campaign cost on the Send page and again on the Confirmation page. Since we now accept CSV uploads on the Send page, it's impossible for us to know the cost at this stage, so we now just show it in the one place on the Confirmation page.

Previews - we now show a preview after creating your email content, rather than waiting until before you send it out. This means you can get your content sorted first and then move on to sending once you're happy with how everything's looking.

Back Button - once you had created your email content and moved on to sending, going back to the Create page would confuse Broadcast, but no more!

Email subjects - these are now entered at the same time as creating your email content which feels more logical.

Campaign references - you can now give a name to your campaign, to describe it in a way useful to your or your business. This is not displayed in sent emails.

Newsletter articles - are now optional, so if you just want to send a message without news articles, you can.

CSV upload help - is now only shown when needed, keeping the Send page clean and simple.

Consistency - we've tidied up a few form fields which previously had inconsistent labelling (oops!)

Links in message text - we've been adding improved text editing to some areas of Moobiz recently and this now includes message text when creating email content.

Reporting - the list of previous campaigns has been tidied up and the campaign cost added.