Every website has a conversion goal

Posted by Matt Fenn on 24th November 2008 in eCommerce

Creating a website goal in Moobiz web visits analytics is really easy, and the benefits are immense.

eCommerce websites for example have a purchase process, and tracking the 'sales funnel' through the purchase process you can give you valuable insights into any sticking points that might be causing potential customers to abandon their purchases.

Even a simple contact page confirmation or a file download can be set up as a site goal with Moobiz web visits, allowing you to measure the success of your site against predefined criteria for success.

It's a great piece of functionality that allows you to measure the success of your website with real clarity.