Simplified email marketing

by Wes Hooper

18th June 2009

Published in: Updates

We've just updated our Broadcast email marketing product to streamline the process and add a bit of polish!

Internally, we started off by taking all the steps involved in sending a campaign and merged them into a single form before then splitting them back out into a more natural workflow.

This ended up with the first step being to either pick a design or upload a new one as supplied by your designer. The addition of thumbnail previews makes this first step a lot more visual, so right from the start you know what your final email is going to look like.

If your chosen design supports it, the next step is to "mail-merge" in any content, such as introductory message, featured products, latest news and so on. This is really straightforward, you just type in the text (along with an formatting) and pick your news or products straight from your Moobiz content and see the email preview immediately!

Lastly, once your happy with your message, choose who you want to send it to and from along with a subject...

You'll then get a quick confirmation screen to let you know the estimated campaign cost and give your campaign a reference before hitting the big Send button!