Even after you have carefully crafted your email masterpiece, unless you pay attention to the content, it can easily wind up in the spam folder!

Take care to avoid the following in your email subjects:

1. USING LOTS OF CAPITAL LETTERS
2. Getting carried away with exclamation marks!!!
3. Using "free", "offer", "deals" keywords etc.

Size matters:

1. Make sure not too big, some mail servers block based on size
2. We automatically help keep the size down by hosting images on our servers rather than sending them as attachments