Personalising emails requires an understanding of standard XML/XSL and then simply copying and pasting CDATA tags into your XSL. Below are a few examples:

Customer Name

<p>Dear <![CDATA[<xsl:value-of select="message/firstName" />]]>,</p>
		

Unsubscribe link

<p>To unsubscribe from our marketing email list, please click
<![CDATA[
<xsl:element name="a">
<xsl:attribute name="href">
<xsl:value-of select="message/unsubscribeURL" />
</xsl:attribute>
<xsl:text>unsubscribe</xsl:text>
</xsl:element>
]]>
now.</p>